Basic consideration for the nursery enterprise establishment

a. Climate and environmental biology of the plants:

• A good knowledge of the prevailing climate, topography and soil of the given area is very important for planning horticultural enterprise.
• The analysis of the climatic, physical, biological and the environmental attributes and patterns of a given area, and the knowledge about the biology of the plants and their optimum environmental requirements are the fundamental aspects for planning of any horticultural enterprise.

b. Environmental manipulation:

• If natural environmental condition is not optimum manipulation of growing environment is necessary i.e. growing on controlled environmental condition like green houses, propagating
• Manipulation may be fully controlled or partially controlled.

c. Support infrastructural development:

• Another important consideration is the presence or absence of supporting infrastructures in and
• around the area or the site where horticultural enterprise is to be established.
• Roads, transportation, communication, grower’s cooperatives, cold storage facilities etc are necessary for the movement of the products from the points of production to the point of consumption.

d. Socio-economic and market analysis:

• Analysis of socio-economic and market situation is another, perhaps, the most fundamental steps in the planning process for establishing an enterprise in an area or site.
• The market is the most powerful driving force which determines the possibility and the viability of any enterprise.
• Market may be local, regional, international etc.