Course Content
Agricultural development and mass communication strategy in agricultural extension and development
0/2
Communication approach in agricultural extension program of Nepal, their achievement and limitations
0/3
Feedback in communication process, effect information and feedback in extension education
0/4
Learn Agriculture Communication with Rahul
About Lesson

The modeling theory

  • The individual perceives a form of behavior described or portrayed by character in media content
  • The individual judges these behaviors to be attractive and potentially useful for coping with some personal situation that has risen or might arise.
  • The exposed behavior is reproduced by the individuals in a relevant personal situation
  • The reproduce behavior proves useful of effective in coping with the situation thereby rewarding the individual
  • With further use, the modeled behavior becomes the person’s habitual way of handling that type of situation unless it is no longer effective and rewarding
Scroll to Top