About Lesson
Summary of Communication Model
|
Models |
Model Type |
Main Components of the Model |
Also known as |
|
Aristotle model |
Linear |
Speaker, speech, audience, effect |
Persuasive model |
|
Shannon & Weaver Model (1949) |
Linear |
Source, Encoder, Channel. Decoder, Destination, Noise , Feedback |
Mathematical model |
|
David Berlo (1960) |
Linear |
Source, Message, Channel, Receiver |
S-M-C-R Model |
|
Lasswell Model (1948) |
Linear |
Who Says What In Which Channel To Whom With What Effect |
Political/propaganda |
|
Wilbur Schramm (1973) |
Interactive/Rational |
Source, Encoder, Signal, Decoder, Receiver |
|
|
Bruce Westely and Malcolm MacLean (1957 |
Transactional |
Messages, Source (advocacy roles), Gatekeepers (channels roles), Receivers (behavioral system roles), Feedback |
Newcomb models (1953) |