Scope of communication

1. Continuous process of exchange of facts, ideas, feeling, attitudes & opinion.
2. In the process it uses symbols, words, action, pictures & figures.
3. Communication does not only mean downwards movement of sending of direction, orders, instruction
4. Internal communication flows in different direction: vertical, horizontal, diagonal, across the organizational structures promotes the managerial function like planning, direction, coordination and motivation
5. Internal communication may be formal or informal: improves better management of organization
6. External communication is concern with outside the organization with government, department, customers, dealers, and general public
7. People communicate on many levels for many reasons with many people in many ways
8. Communication has become popular in management, industry, agriculture university, agriculture office, extension service and advertisement
9. Newspaper, photography, journalism are market for professional communicators
10. Market of communication has increasing in the field of advertisement, public relation, export, radio, television
11. Communication industry: Opinion seekers, attitude researcher, marketing researcher.