About Lesson
McLuhan’ s theory:
Medium can stimulates our senses alters ratio of sensory equipment used by us and changes our characters altering the environment. There are some hot and cool medium also known as Channel theory
- Medium affects the perception
- McLuhan (1964 define the medium is the message
- Channels differ not only in terms of content but also in regard to how they stimulate and alter thoughts
- Channels are dominant force
- Focuses more on the medium than what it conveys