Communication gap

Refers to the difference between what was communicated by the extension agent and what has actually been received by the audience. The nature of communication gap may be two types;

1. The message doesn’t reach the target

The following strategies can be used to reduce communication gap

• Communication must be available
• Communication must be need based
• Communication must be in time
• Use more than three communication channel

2. The message fails to produce desired impact even if reaches the target

The following strategies can be used to reduce communication gap

• Use trustworthy and competent channel
• Repeat the message at least three time
• Take precaution against the distortion of message
• Enhance understandability of the message
• Help in maintaining the equilibrium
• Give new ideas to create and sustain the audience interest