Course Content
Agricultural development and mass communication strategy in agricultural extension and development
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Communication approach in agricultural extension program of Nepal, their achievement and limitations
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Feedback in communication process, effect information and feedback in extension education
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Learn Agriculture Communication with Rahul
About Lesson

12 guiding questions helpful to choose the form of communication

  1. Feedback: How quickly can the receiver respond to the message?
  2. Complexity capacity: Can the method effectively process complex messages?
  3. Breadth potential: How many different messages can be transmitted using this method?
  4. Confidentiality: Can communicators be reasonably sure their messages are received only by those intended?
  5. Encoding ease: Can sender easily and quickly use this channel?
  6. Decoding ease: Can receiver easily and quickly decode messages?
  7. Time-space constraint: Do senders and receivers need to communicate at the same time and in the same space?
  8. Cost: How much does it cost to use this method?
  9. Interpersonal warmth: How well does this method convey interpersonal warmth?
  10. Formality: Does this method have the needed amount of formality?
  11. Scan ability: Does this method allow the message to be easily browsed or scanned for relevant information?
  12. Time of consumption: Does the sender or receiver exercise the most control over when the message is dealt with?
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